Recently I took part in a 90 day challenge to do a Facebook Live every day for 90 days in a row. The idea behind it was brought to us by my speaking coach and famous speaker, Darren LaCroix and the idea is to clarify your message and define what you are passionate about as a speaker. You go on Facebook live and do a message for your followers that is 2-4 minutes every day for 90 days. No substitutions, exchanges, or refunds.
I have 10 takeaways from this challenge and a few thoughts I wanted to share.
First, I want to say, there is so much value in doing a challenge that really makes you stretch.
Like so many things, when you say you are going to do something, there will be things to get in your way. Fear is the first one, and it can be loud. Fear gets loud when you decide to do something important.
Facebook Live is exactly what it sounds like, You press a button for “facebook live” and then you are live on camera, no takebacks! Also, when you do a Facebook Live, you automatically gain more views because anyone who is online gets notified that you are “going live” so you have the “privilege of the platform of someone you might never encounter otherwise. One of the benefits of this challenge is you say you will do something for 90 days, you do it, every day, because you said you would. I definitely had days where I did NOT want to do it, and integrity is very important to me so I kept saying, well, I said I would, so I must. Also, as my buddy Albert Chang (a fellow speaker) says,”This helps build your speaking muscle for 90 days!” I workout at the gym so why wouldn’t I do a speaking “rep” every day for 90 days? (hard to classify this pose as a pull up– but stretch your imagination.. I know! We can call it a “speech up” ? Thank you, I will be here all night!
Before this, I was really scared to go “live” but now, I am going to be delivering a message once a week to help my followers be inspired. What follows below are my takeaways and I hope they help you with your next presentation whether it’s a “facebook live” or standing in front of a room or your next one on one. If you have thought about doing a facebook live, stop thinking about it, and just do it. Then you will have done something you have not done before.
- Look at the camera and don’t take your eyes off the viewfinder. (harder than it sounds, trust me)
- Do not drive and Facebook live! it’s dangerous and stupid!!!!
- Keep it between 2-4 minutes- longer than that, and you risk losing viewers.
- Don’t overthink, have an idea (title it to give viewers a teaser) but adapt to changes.
- Be sure your message has value for your audience.
- Have a call to action (questions are best) to your audience for engagement.
- Start with Silence (Gives your audience time to get ready)
- Be authentic (dentist appointment, lives with guests) but don’t overshare.
- Stay on topic, and don’t greet your watchers, it pulls focus from your message.
- HAVE FUN and remember it’s not about being perfect, it’s about connecting to your audience.
So maybe you don’t have any desire to do a facebook live, that’s okay, think about something that will stretch you and then make a game plan and go do it.
Think About It.